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April 09, 2008

Help your designer today - join the 2008 Gmail Appeal

I was emailed this great video today, which was posted by the Email Standards Project:

 Email Standards Project - Gmail Grimaces from Mathew Patterson on Vimeo.

If you're an email marketer, you (and your designer) have probably had first-hand experience with this as well (I know I have).   I personally have had to do the "Make it Work" dance between my boss and my designer ("You mean there's nothing that can be done to fix that header?  But half of our list is Gmail!").  It's frustrating, I know - and we're not alone.   

How can you help?  Check out the Project's "What You Can Do" page.  Stumble it.  Stumble This Post.  Blog about it.  Help me help the Email Standards Project help...uh, you - and thousands of designers and email marketers around the world - to get Gmail to change their HTML email standards.

Thank you for your support.

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