I read this article today on Search Engine Land about the latest in the Microhoo deal (more appropriately, "ordeal"). I loved how Greg Sterling started out with the horror/suspense movie metaphor, comparing Microsoft to a monster or bad guy that the hero thought was dead, but pops back up at the most unexpected moment to scare the hell out of everyone.
But who's really the "thing that won't die" here - Yahoo or Microsoft? Sure, Microsoft keeps coming back alive after every attempt to kill them is made; but Yahoo keeps doggedly refusing to die themselves. Someone is gonna have to give up at some point, here. I think we know which one.
My question to all of you is: should Yahoo keep holding out, either for themselves or a merger with AOL, or should they just give up to Microsoft? Also, do you think that a Microhoo deal will improve the search platform landscape, both from a user perspective and a advertiser perspective?
