The reason I'm calling this week's Whole Lotta Link Love a "Special Edition" is because I've been reading a lot this week about what social media is supposed to be. As the so-called "experts" in this space, we talk amongst ourselves about the latest tools, apps, and platforms - but what does all that mean to those who use social media just to be...well, social? It doesn't mean anything unless we relate it all back to them in a way that interests them. After all, that's why we do what we do.
Photo by temp13rec.
This week's links are all about what I call "Social Media for the People":
- Chris Brogan wrote this must-read post about how social media experts should "be the bridge" between technology and the real world.
- You may have read the recent report about how half of social media campaigns will fail. This post from Jason Baer outlines some reasons why (hint: companies are not spending enough time conversing with their customers)
- To be successful in social media, it's important to understand why people contribute to it. This post on Social Media Today offers a more scientific approach to this question.
- For those who need to translate real world ("traditional") terms into Internet terms, Julie Roads at Writing Roads posted this Internet-Reality Dictionary.
- Lastly, here's an excellent video that puts social media into a whole new context that everyone loves:
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