One of my resolutions for 2009 was to read more. Not that I don't read enough online, with my 40+ blog subscriptions; but I wanted to start reading more interesting books and then sharing the information I learned with all of you. So, I've recently started reading Get Content. Get Customers by Newt Barrett and Joe Pulizzi, and I added the Reading List app to my LinkedIn profile in order to start the sharing my reading list with my network.
This got me to thinking about books that other online marketers, PR/communications specialists, and business owners have read and would recommend - so I asked them. I posted the following question in various marketing and social media groups of which I'm a member on LinkedIn:
What marketing, communications, and social media books are you reading or do you
recommend?
I've seen lots of books come out about online marketing and
communications in a web 2.0 world, and I just wanted to get your
recommendations. What books about this subject are you currently reading, or
what would you recommend (for new or experienced marketers, or small business
owners)?
The response was great - we're not talking hundreds of responses; but there were about 30 different people who recommended a total of 31 books that they deem must-read for marketers.
So, in no particular order (and grouped for your convenience), here are those 31 books:
General Online Marketing and Communications
Tribes by Seth Godin
Tuned In by Craig Stull, Phil Myers and David Meerman Scott
Rules to Break and Laws to Follow by Don Peppers and Martha Rogers
Join the Conversation by Joseph Jaffe
How to Say It: Marketing with New Media by Lena Claxton and Alison Woo
Made to Stick by Chip and Dan Heath
Tipping Point by Malcolm Gladwell
Crossing the Chasm by Geoffrey A. Moore
Click Here to Order by Joel Comm
Web 2.0 and beyond: Understanding the new online business models, trends, and technologies by Tom Funk
Word of Mouth Marketing by Andy Sernovitz
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
Web Analytics: An Hour a Day by Avinash Kaushik
Radically Transparent: Monitoring and Managing Reputations Online by Andy Beal and Judy Strauss
BUY-OLOGY by Martin Lindstrom
Email Marketing
Sign Me Up: A Marketer's Guide to Email Newlsetters that Build Relationships and Boost Sales by by Matt Blumberg, Tami Forman, and Stephanie A. Miller
Email Marketing: An Hour a Day by Jeanniey Mullen, David Daniels, and David Gilmour
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Social Media
The New Rules of Marketing and PR by David Meerman Scott (this one was a particularly popular recommendation)
Groundswell by Charlene Li and Josh Bernoff
Here Comes Everybody: The Power of Organizing without Organizations by Clay Shirky
Click: What Millions of People are Doing Online and Why it Matters by Bill Tancer
Web 2.0: A Strategy Guide by Amy Shuen
The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe
Marketing to the Social Web by Larry Weber
Wikinomics by Don Tapscott and Anthony D. Williams
Social Media Marketing: An Hour A Day by Dave Evans
Content Marketing
Killer Web Content: Make the Sale, Deliver the Service, Build the Brand by Gerry McGovern
Get Content. Get Customers. by Newt Barrett and Joe Pulizzi
What books are on your must-read list?
