I've been eagerly preparing for my first panel discussion, "Pushing the Electronic Envelope: Sharing Your Writing and Selling Your Work in Cyberspace" held by the American Independent Writers. It will take place tomorrow (Sept. 6) at George Mason University in Fairfax, VA. If you're in the DC Metro area, I hope you can make it.
I'm participating in the first panel with 3 other talented online writing and marketing experts:
9:00-10:15 a.m. Writing for Online Audiences: Writing Web Copy, Selling to e-Markets, and Standing Out Online Writing
for the web is vastly different from writing for print. Readers have
different expectations, different reading patterns, and a veritable
flood of content to pick and choose how they will spend their online
time. This session will teach you how to make your writing stand out
from the crowd and land your dream e-signment.
Here are some of the topics we'll be discussing:
- What are key differences between writing for print and writing for the Web?
- How can writers find work in online markets, whether e-zines, blogs, web content, etc? In other words, what's out there?
- What makes a GREAT Web writer vs a good Web writer?
- What kind of work do you do and how did you get started?
- What do you know now that you wish you'd known when you started?
- What is the best advice you could give someone who wants to break into web writing?
Here are the top experts joining me on this panel:
Beth J. Bates is a Web and Social Media Consultant
and the owner of Web Strategies Internet Solutions, LLC. She consults
with small businesses and non-profits on social media tool selection
and strategy. She helps her clients find effective ways to leverage
these new mediums to meet business goals. With 11 years experience in
web development and online marketing, Beth brings a unique blend of
traditional technical knowledge and a passion for emerging technology
to marketing strategies.
Jill Kurtz, A.P.R., has spent 20 years in
communications and public relations and thinks that the greatest value
she brings to her employers and clients is an enthusiastic interest in
always learning about the new “thing.” She enjoys finding ways to make
new technologies help individuals and organizations to accomplish their
most basic
Mayra Ruiz-McPherson is a virtual marketing consultant
and publicity assistant, long-time DC Web Women member, who possesses
more than 14 years of working in the marketing trenches of business. As
a marketing strategist, she works with multiple clients to solve their
marketing challenges no matter how simple or complex, no matter their
industry or market vertical or how affluent or limited their budget.
She also maintains the DCWW blog, performing interviews, designing
graphics and composing original editorial to keep the blog’s momentum
fresh and moving forward. Her previous professional experiences include
serving in various marketing leadership positions throughout the
Washington metro area such as Assistant Director of Marketing for the
University of Maryland’s Professional Studies division, Director of
Marketing for a metro-based legal technology firm, Director of
Marketing for a Northern Virginia health care facility, Executive
Director for a community-based non-profit and Director of Web
Communications for ATM/Debit network giant STAR. Presently she authors
the Marketing Misfit blog, a blog providing real-world insight, tips
and forethought as well as sharing true-to-life marketing blunders for
the purposes of learning from the mistakes of others. Ruiz-McPherson
holds her Bachelor’s in Business Administration from Strayer University
and seeks to begin her Masters in Education.
Again, if you're in the DC metro and interested in attending, I hope I'll see you there. For more information, check out Kristen King's Inkthinker Blog.