It's been a while since my last edition of Whole Lotta Link Love, so it's high time I brought it back and shared some love with all of you. Are you ready for some link lovin'? Here are some of my favorite posts this week:
- Mitch Arnowitz of Tuvel Communications (where I'm Social Media & Community Outreach Manager) talks about how tweetups can be used by trade show exhibitors to drive booth traffic and help build relationships with current and prospective customers.
- Jesse Stanchak offers some pointers on pitching to influencers over at the SmartBlog on Social Media.
- I fully believe basic HTML is a skill every online marketer should have (no, I'm not talking about mad skillz, just knowledge of the low-level basics). HubSpot goes through some basic HTML for marketers here - read it, learn it and bookmark it for later reference, people.
- Chris Rauschnot, who was a panelist recently at the 2010 NAB Show discussing "Twitter and the Entertainment Industry", offers his advice for defining a corporate social media policy in an NAB Show Blog guest post.
- Social media marketing ain't easy. If done right, it takes TIME and EFFORT; but somehow this has escaped many marketers or business owners who think it's a "set it and forget it" marketing tactic. This is not the case, as Jay Baer explains at the Convince & Convert blog.
Have a great weekend, and I'll leave you with the latest episode of "Foursquare Cops" from the bright (but clearly crazy) minds at HubSpot. Enjoy!